The world is more open than ever. Open to daring ideas, bold leadership, and people who stay consistent long enough to turn vision into action. Today, influence is no longer just about policy statements or speeches. It is about impact. And one of the most powerful, yet underused tools for real impact is the creative economy.
In our own small or mighty ways, we all contribute to building this economy. But politicians hold a unique advantage. They sit at the intersection of policy, people, and place. When they choose to lead boldly, entire regions move forward.
Two recent bold examples prove this point clearly.
AshantiFest was first held from April 12 to April 26, 2025, as a flagship cultural and development celebration for the Ashanti Region. The initiative was driven by the Ashanti Regional Coordinating Council under the leadership of Dr. Frank Amoakohene.
AshantiFest went beyond celebration. It blended culture, civic action, sports, health, education, and entertainment into one coordinated movement. With strong private sector backing, notably from MTN Ghana and other corporate organisations, the festival created real jobs across events, media, fashion, music, logistics, hospitality, and tourism. It strengthened regional pride while injecting real momentum into the creative economy. This is what intentional leadership looks like.
Next in line is the Gomoa Easter Carnival, powered by Hon. Kwame Asare Obeng (A Plus). The carnival comes alive in Gomoa Central from April 2 to April 5, 2026.
This four-day Easter experience will feature music concerts, street carnivals, masquerades, food fairs, bonfires, art exhibitions, cultural showcases, and community activities. Top Ghanaian artistes will share the stage with emerging local talent. This is not just entertainment. It is strategy.
The carnival is designed to boost tourism, energize local businesses, attract investment, and position Gomoa Central as a national Easter destination. Backed by a three-year partnership with The Multimedia Group, the event enjoys strong nationwide visibility, ensuring the culture of Gomoa travels far beyond its borders.
Now imagine this replicated across the country.
Imagine all Members of Parliament, Regional Ministers, MMDCEs, and local authorities spearheading festivals, carnivals, art markets, film showcases, music weeks, and cultural fairs in their constituencies. Think about the attention it would bring to every region. The rise in tourism. The growth in local revenue. The jobs created for young creatives. The investment opportunities unlocked. This is how the orange economy grows. Not by chance, but by leadership.
So this is a bold appeal.
To Members of Parliament and Regional Ministers, challenge yourselves to champion creative initiatives in your areas. Use culture, tourism, and the arts as tools for development. Give the creative economy the shine it has been crying for.
And to corporate Ghana, when these calls come, show up. Sponsorship is not charity. It is an investment in visibility, relevance, and long-term growth.
I also would like to appeal to the first gentleman of the land, H.E John Dramani Mahama, and I am equally excited by the deep level of interest you have consistently shown in the creative economy. Please keep it up. Mr. President, I respectfully appeal that Members of Parliament, Regional Ministers, and MMDCEs are tasked to deliberately champion creative and cultural initiatives in their constituencies and regions, not as side attractions, but as structured development tools that create employment, attract investment, and build strong regional identity.
I further appeal that your leadership encourages these officials to partner boldly with the private sector, empower local creatives, and measure the economic impact of culture through tourism growth, business activity, and jobs created. With firm direction from the top, Ghana’s creative economy can move from potential to performance. Culture pays when leadership believes in it.
Tourism, arts, and culture pay when they are taken seriously.
Allow me to end the way I started: The world is more open than ever. Open to daring ideas, bold leadership, and people who stay consistent long enough to turn vision into action. Today, influence is no longer just about policy statements or speeches. It is about impact. And one of the most powerful, yet underused tools for real impact is the creative economy.
My name is Philip Nai, and I am who I say I am.
About Philip Nai :
Philip Nai is a seasoned media executive, an award winning producer, and content strategist with nearly two decades of experience shaping Ghana’s media and entertainment landscape. He currently serves as a senior producer at Joy FM, where he oversees creative direction, content strategy, and production for some of the country’s most influential radio programs, thought-leaderships programs and large-scale entertainment events. And he owns and leads one of the fastest- growing Digital marketing and PR agencies in the country currently. Philip also serves on committees and boards for several prestigious organisations, festivals, carnivals, thought-leaderships events and award schemes in Ghana and the United States of America.
By Philip Nai
