Vivo Energy Ghana PLC, the Shell licensee in Ghana, has reaffirmed its commitment to the health and wellbeing of its employees, customers and communities through a series of activities marking this year’s Pink October campaign, themed ‘Fuel Her Fight’. The campaign focuses on raising awareness about breast cancer, promoting early detection and making screening more accessible.
Taking the campaign beyond conventional awareness messaging, the company transformed its office spaces and selected Shell service stations with pink ribbons, decorations and balloons. Some service station pumps were specially adorned as ‘Pink Pumps’, that served as conversation starters and visible reminders of the importance of regular screening and taking proactive steps towards personal health.
At the heart of the campaign was a call to action, encouraging employees, customers, communities and the wider public to prioritise their health, get screened and inspire others to do the same. Vivo Energy Ghana took the campaign directly to its customers and communities. In partnership with Diagnostic Centre, the company offered free breast cancer screening at Shell Airport City station in Accra and Shell Asokwa station in Kumasi, creating accessible opportunities for customers and members of the public.
Taking this important message into the workplace, Vivo Energy Ghana partnered with Accra Medical Centre to provide free breast cancer screening for employees, giving them an opportunity to make informed choices about their health.
Adding a personal touch to the campaign, Managing Director of Vivo Energy Ghana, Christian Li, distributed customised pink pens to all female employees. Speaking on the significance of the gesture, he urged colleagues to let the pens serve as daily reminders of the importance of regular screening and early detection.
For Vivo Energy Ghana, ‘Fuel Her Fight’ reflects the company’s broader commitment to putting people first and translating its value of Caring into meaningful action. By leveraging its workplace, its network of Shell service stations and its partners in local communities, Vivo Energy Ghana promotes health awareness and facilitates access to screening. With this initiative, the company also demonstrates that its responsibility goes beyond delivering quality fuels and lubricants; it is committed to making make a positive and lasting impact in the lives of the people it serves.
