The Chief Executive Officer of Margins ID Group, Moses Baiden, has called on African companies to strengthen their corporate governance structures and institutional systems to improve their competitiveness in the global marketplace.
He said many businesses on the continent face difficulties attracting international investment and partnerships because of persistent concerns over transparency, accountability and governance standards.
Speaking in an interview with Bernard Avle on Monday, July 13, 2026, Mr Baiden explained that African companies often encounter credibility challenges even before engaging global partners due to perceptions surrounding the continent’s business environment.
He said companies operating from Africa sometimes have to work harder to prove their reliability and professionalism because of existing stereotypes about African institutions.
“Whether it is an African legal identity, like I’m Ghanaian, and also a corporate identity, you start from a negative position because you have the stereotypes and underlying assumptions,” he stated.
Mr Baiden noted that international investors increasingly assess companies based on the strength of their internal systems, including governance frameworks, compliance mechanisms and transparency practices.
According to him, businesses that fail to establish credible institutional structures risk losing opportunities in an increasingly competitive global economy.
He stressed that changing the narrative about African businesses requires deliberate efforts by companies to adopt international best practices and build systems that inspire confidence among investors and partners.
The Margins ID Group CEO said good corporate governance should not be viewed merely as a regulatory requirement but as a strategic tool for business growth, expansion and long-term sustainability.
He encouraged African entrepreneurs and companies seeking global relevance to invest in strong management structures, accountability mechanisms and professional standards.
Mr Baiden expressed confidence that with improved governance and institutional discipline, African businesses could overcome negative perceptions and position themselves as trusted players in the global economy.
