The Ninani Group has introduced a new industry fellowship aimed at developing emerging talent in Ghana’s marketing communications and creative sector, as part of efforts to address gaps in professional skills and standards.
The initiative, named the Daniel Ampedu Twum Jnr Fellowship, was launched in honour of the late creative director to mark 20 years since his passing, while also advancing long-term talent development in the industry.
Chief Executive of the Ninani Group, Mr Joel Nettey, said the programme represents a strategic shift from recognising excellence to actively building it through structured training and mentorship.
He explained that although earlier initiatives focused on rewarding outstanding students, engagement with industry stakeholders revealed deeper concerns about the quality and readiness of creative professionals entering the workforce.
The fellowship is open to aspiring creatives including writers, designers, animators, and strategists, regardless of academic background. Applicants will undergo a competitive selection process involving portfolio reviews, written work, and practical assessments.
Successful candidates will participate in a three-month intensive training programme combining mentorship from academics and experienced industry practitioners, along with financial support in the form of stipends.
Mr Nettey said the aim is to remove barriers that prevent talented individuals from accessing training opportunities, particularly those outside major urban centres or without financial backing.
At the end of the programme, participants will receive certification and be integrated into a growing network of trained professionals expected to contribute across advertising, corporate communications, banking, insurance, and telecommunications sectors.
He stressed that the initiative is not profit-driven but focused on strengthening Ghana’s creative economy through deliberate capacity building and sustained mentorship.
The launch also featured the unveiling of a commemorative publication highlighting key principles in marketing communications, further preserving the legacy of Daniel Ampedu Twum Jnr.
Industry stakeholders believe the fellowship could help bridge existing skills gaps while preparing young professionals for a rapidly evolving sector shaped by digital innovation and artificial intelligence.
The programme is expected to run annually, creating a continuous pipeline of skilled creatives for Ghana’s communications industry and beyond.
