Efforts to strengthen Ghana’s creative economy are gaining momentum as Fidelity Bank Ghana rolls out the second cohort of its Orange Inspire programme to support emerging creative businesses.
The initiative, delivered in partnership with ALX Ghana, is designed to bridge the gap between creativity and commercial success by equipping young entrepreneurs with practical business skills, mentorship, and access to funding.
Orange Inspire, a key component of the Fidelity Young Entrepreneurs Initiative, focuses on helping creatives transform ideas into viable enterprises through an intensive eight-week training programme.
Participants are taken through modules in financial literacy, brand development, and business strategy, while also gaining exposure to industry networks and potential investors.
The programme will conclude with a competitive pitch session where selected participants will present their business ideas for a share of GH¢600,000 in grant funding.
Managing Director of Fidelity Bank, Julian Opuni, said the initiative responds to a major challenge facing creatives—limited access to structured support systems needed to scale their work into sustainable ventures.
He noted that while Ghana’s creative sector is rich in talent and innovation, many entrepreneurs struggle to translate their ideas into profitable businesses.
The programme targets a wide range of creative fields, including film, music, fashion, digital media, and creative technology, bringing together a diverse group of participants such as filmmakers, designers, and content creators.
Country Director of ALX Ghana, Nana Darko Asiedu, said the collaboration reflects a shared vision to empower young Africans with the skills and opportunities needed to thrive in a rapidly evolving global economy.
The expansion follows a successful first edition in 2025, which attracted hundreds of applications and supported selected startups with funding and mentorship.
With the launch of its second cohort, the programme is expected to further strengthen the pipeline of creative entrepreneurs and position Ghana’s cultural industries for greater global competitiveness.
