The Eastern Regional Food and Drugs Authority (FDA) has launched the “Buy Ghana, Love Ghana” campaign, aimed at supporting local manufacturers and increasing the visibility of made-in-Ghana products in top-tier supermarkets across the region.
The campaign, held in partnership with key industry stakeholders such as the Ghana Enterprises Agency (GEA) and the Melcom Group, included an outreach programme where FDA officials engaged supermarket buyers to emphasize the importance of stocking and promoting locally produced goods.
Ms. Anita Owusu-Kuffour, Eastern Regional Head of the FDA, explained that the initiative is part of a broader strategy to stimulate the local economy, reduce import dependence, and foster national pride. “By patronizing Ghanaian businesses, we create jobs, strengthen industries, and build a sustainable economy,” she said.
A key feature of the campaign is the Progressive Licensing Scheme (PLS), which provides technical guidance, training, and phased regulatory approvals to help local manufacturers meet production standards. Through PLS, companies can incrementally improve quality control, upgrade facilities, and adhere to Good Manufacturing Practices (GMP), easing their entry into formal markets.
At Melcom Supermarket in Koforidua, dedicated shelves now showcase a variety of made-in-Ghana products, including cereals, fruits, vegetables, and carved wood items. Mr. Eric Obeng, Acting Eastern Regional Manager of GEA, encouraged Ghanaians to develop a taste for local products to support the growth of domestic industries.
Mr. Desmond Akuffo of Profa Foods, a cereal production company benefiting from the PLS, highlighted how the scheme has enabled their products to reach prominent supermarkets. He urged other manufacturers to participate in the programme to avoid regulatory challenges and to expand their market reach.
The launch of the Buy Ghana, Love Ghana campaign is part of ongoing efforts by the FDA and partners to improve market access, streamline export procedures, and promote the quality and competitiveness of Ghanaian-made products both locally and internationally.
