Ghanaian musician King Balance has opened up about the role dancehall star Shatta Wale played in his rise to prominence, saying he strategically used the public attention surrounding the artiste to grow his own brand.
Speaking on Angel FM in Kumasi, King Balance said his association with Shatta Wale exposed him to a much wider audience and helped establish his name within Ghana’s entertainment industry.
He acknowledged that Shatta Wale’s strong presence and popularity created an opportunity for him and his team to attract public interest and convert the attention into visibility for his own activities.
“It is through Shatta who made people know me,” he said.
King Balance explained that his team viewed Shatta Wale’s prominence as an opportunity that could be leveraged to generate publicity and increase recognition for his brand.
“He cemented the brand. We saw him as news and took advantage of it and became famous,” he added.
According to the musician, the strategy enabled him to benefit from the considerable public interest surrounding Shatta Wale while gradually building his own identity within Ghana’s competitive entertainment space.
His comments highlight the influence of strategic associations and publicity in helping emerging personalities gain visibility in the entertainment industry.
