In a milestone appointment, Professor Ernest Yaw Tweneboah-Koduah has been named Dean of the University of Ghana Business School (UGBS), becoming the first faculty member from the Department of Marketing and Entrepreneurship to hold this influential position.
This historic elevation highlights the growing importance of marketing as a strategic discipline shaping Ghana’s academic and economic landscape. Prof. Tweneboah-Koduah’s rise reflects a broader recognition of marketing’s vital role in driving innovation, entrepreneurship, and governance across Africa.
A seasoned academic and leader, Prof. Tweneboah-Koduah is a proud UGBS alumnus with a PhD from London Metropolitan University. Over an 18-year tenure at the school, he has been pivotal in strengthening the Marketing and Entrepreneurship department, fostering a culture of research excellence and community engagement.
Known for his expertise in social marketing and behaviour change, his extensive research—published in leading international journals—has influenced public policy and social development initiatives both within Ghana and beyond.
Beyond academia, Prof. Tweneboah-Koduah brings a deeply rooted sense of service and integrity, integrating spiritual values into his leadership. His involvement with the Church of Pentecost and various national boards underpins his commitment to leadership that transcends professional achievement.
As Dean, he inherits a legacy of robust growth from his predecessor Prof. Justice Nyigmah Bawole, while charting a new course that firmly places marketing at the heart of business education and economic transformation in Ghana.
This appointment signals a transformative chapter for UGBS and reinforces the evolving role of marketing scholarship as a catalyst for national development and global competitiveness.
