MTN Ghana is using this year’s Oguaa Fetu Afahye celebration in Cape Coast as a platform to deepen digital adoption and drive the country’s cashless economy agenda.
As part of its support for the festival, MTN has partnered with retailers across Oguaa to accept Mobile Money (MoMo) payments, ensuring festival-goers can seamlessly make purchases without cash. The company has also set up booths at strategic points to encourage downloads of the MyMTN and MoMo apps, while offering promotions to increase digital engagement.
“We have partnered with all retailers here in Oguaa to accept MoMo payments. So, all retail points are equipped for purchases via MoMo,” explained Mr. Godwin Mensah, Chief Corporate Services Officer of MTN Ghana.
In addition to a GH₵70,000 cash sponsorship presented to the Oguaa Traditional Council, MTN has rolled out free complimentary data packages for subscribers in the area. The move is intended to enhance connectivity, facilitate smoother communication, and enable online outreach programmes during the festival.
Mr. Mensah said MTN’s support for Fetu Afahye aligns with its broader commitment to community development and national progress. “Culture is a vital element of our nation’s identity, but so too is innovation. Through initiatives like this, we are bridging tradition and technology,” he noted.
The festival will also feature entertainment initiatives from MTN, including a gaming night on Friday, September 5, and a musical concert on Saturday, September 6, at the Chapel Square.
Osabarimba Kwesi Atta II, Omanhen of the Oguaa Traditional Area, expressed appreciation for MTN’s continued investment, stressing that the partnership not only sustains cultural heritage but also promotes modern tools that empower local businesses and residents.
The Oguaa Fetu Afahye, a major cultural highlight in Ghana’s Central Region, continues to draw visitors from across the globe, boosting both cultural pride and the local economy.
