Ghana is amplifying its push to become West Africa’s premier hub for Meetings, Incentives, Conferences and Exhibitions (MICE), showcasing its capabilities at the Meetings Africa trade show in South Africa.
The country’s delegation, led by Maame Efua Houadjeto with support from Abla Dzifa Gomashie, engaged international stakeholders to highlight Ghana’s readiness to host global conferences and conventions.
During the exhibition, Deputy CEO Gilbert Aggrey met with key industry figures, including Shamilla Chettiar and Francis Doku of Maestro Africa Group, fostering strategic partnerships for business-to-business collaboration.
The Ghanaian stand also facilitated interactions with other African countries, notably Zambia, reinforcing continental collaboration in the MICE sector.
Officials say Ghana’s active participation reflects the government’s strategy, under President John Dramani Mahama, to leverage business tourism as a catalyst for economic growth, job creation, and increased visibility in Africa’s fast-growing MICE industry.
