Nestlé Ghana has rolled out a major consumer reward campaign that could put more than GH₵5 million worth of cash and other prizes into the hands of more than 2 million consumers and families across the country.
Dubbed the “MILO Energy To Start” promotion, the nationwide campaign was officially launched at the Nestlé Head Office in Dzorwulu, Accra, with consumers from different parts of Ghana joining the launch.
The promotion is being positioned by Nestlé Ghana as a major expression of appreciation to generations of consumers who have made MILO part of their everyday family lives.
Category Manager for Beverages and Dairy Nestlé MILO, Myron Otoo, said the campaign represents one of the brand’s biggest consumer promotions.
“On behalf of Nestlé Ghana and the entire MILO team, today we are switching up the energy with one of our biggest consumer promotions yet — an exciting campaign designed to reward more than 2 million consumers and families across Ghana,” he said.
According to Otoo, MILO’s longstanding relationship with Ghanaian families informed the decision to make the promotion both broad and rewarding.
“For generations, MILO has helped fuel Ghanaian families with energy to learn, play and take on each day like true champions,” he said.
He added that the promotion was Nestlé’s way of returning the loyalty consumers have shown the brand.
The prizes include educational scholarships, bicycles, cash rewards, refrigerators, smart watches and an electric family car, among other items.
Otoo said the campaign is intended to “reward your loyalty” while creating memorable experiences for families across Ghana.
National Sales Manager of Nestlé Ghana, *Jacob Odoi*, described MILO as one of the company’s most trusted and widely distributed brands.
“This brand represents a lot of richness, and for those of us in the sales community, there is one brand that we don’t talk plenty about, you place your product there and you take your money. This is the dream of every salesperson,” Odoi said.
He said MILO’s relationship with Ghanaian consumers goes beyond its commercial presence.
“Today we are here to celebrate the brand that is widely distributed, and the brand that is very dear to the hearts of Ghanaians, because the brand has lived the Ghanaian lifestyle within us — the lifestyle of champions,” he said.
For consumers looking to participate, specially marked *400g tins, 20g and 37g packs* carry unique promotional codes.
Participants can dial 380*8# and follow the prompts to enter their codes, or scan the QR code printed on the back of the pack using a smartphone.
With more than GH₵5 million in prizes at stake, Nestlé Ghana says the MILO Energy To Start promotion is designed to transform everyday purchases into opportunities for consumers and families to win.
