Abubakari Yakubu, the Sunyani East Communications Officer of the New Patriotic Party, has outlined an ambitious digital communication agenda as he campaigns for the party’s Bono Regional Communications Officer position.
Speaking in an interview with the Ghana News Agency while officially declaring his intention to contest the regional role, Mr Yakubu said the party must aggressively embrace new media platforms to better promote its values and expand its support base.
He stressed that social media had become a powerful political tool and pledged to ensure that at least 90 percent of party executives become active on digital platforms to help project the party’s message more effectively.
According to him, strengthening the party’s digital presence would make the NPP more appealing to younger voters and help attract new supporters ahead of future elections.
Popularly known as “Baba Amando,” Mr Yakubu gained national attention following his arrest by the Cyber Security Unit of the Ghana Police Service in April over alleged cyber-related offences.
His arrest sparked protests in Sunyani, where supporters staged the “Yensuro Ahununu Demo,” describing the incident as an attack on free speech and democratic values.
Mr Yakubu said he remains committed to defending free speech, which he described as a core principle of the NPP, while calling for stronger collaboration within the party in the Bono Region to improve electoral performance.
He said the party’s communications strategy must evolve by combining digital innovation, transparency, effective resource mobilisation, and stronger engagement through traditional media platforms such as radio stations and community information centres.
As part of his vision, he also pledged to organise regular training workshops for party communicators and introduce reward systems to motivate hardworking members.
Mr Yakubu expressed confidence that delegates would back his bid, insisting that a modern communication strategy would be critical to helping the NPP regain momentum ahead of the 2028 general elections.
