Media Disconnect Could Hurt NPP’s Future Electoral Chances — Gordon Asare-Bediako Warns

Journalist Gordon Asare-Bediako has raised concerns over what he describes as a deepening breakdown in relations between the party’s communication machinery and the media, warning that the growing disconnect could damage its electoral prospects.
Speaking on AsaasePa 107.3 FM’s Atumpan programme, Asare-Bediako—who is seeking the position of national communications director—said the once-strong relationship between journalists and the party’s communication team has sharply declined since 2016.
According to him, media engagement under the party’s communication structure was previously highly effective, estimating that relations once operated at about 80 percent efficiency before deteriorating.
He rejected claims that the strained relationship was caused by financial constraints, insisting that funding was not the main issue.
“If anybody attributes this to financial issues then I dare say this is not accurate,” he stated.
Asare-Bediako revealed that former President Nana Akufo-Addo had reportedly put arrangements in place to support media engagement financially, but said the initiative was later discontinued.
He argued that some government officials and party communicators gradually distanced themselves from journalists, creating mistrust and weakening communication channels between the administration and the media.
“At some point it stopped. Some became furious and questioned the source,” he said.
The journalist further claimed that the government’s approval ratings had dropped to about 30 percent and warned that rebuilding confidence with the media could become increasingly difficult if urgent steps are not taken.
His comments add to ongoing conversations about political communication, media relations, and public trust as parties begin positioning themselves for future electoral contests.