The National Democratic Congress is sharpening its public engagement approach with renewed focus on grassroots communication and message coordination.
This follows a strategic workshop that brought together Constituency Communication Officers and their deputies to evaluate past performance and design more effective outreach strategies for the future.
The programme, led by Regional Communications Officer Charles Akowuah and his deputy Eric Adjei, created a platform for participants to align messaging, strengthen internal coordination, and improve how the party connects with the public.
A key highlight of the engagement was the emphasis on building a more responsive and structured communication system that can effectively relay the party’s policies and positions at the grassroots level.
Samuel Ayeh, a member of the party’s communications team, described the workshop as both timely and impactful, noting that it would significantly enhance the party’s ability to engage supporters and the wider electorate.
The initiative forms part of a broader strategy by the NDC to reinforce its communication machinery as it positions itself to better connect with citizens and shape public discourse.
