Founder of the UP Tradition Institute, Dr. Razak Kojo Opoku, has advised the opposition New Patriotic Party (NPP) to reassess its political messaging and strategy as it positions itself for the 2028 general elections.
He questioned whether the party’s current communication approach is strong enough to resonate with the needs and expectations of ordinary Ghanaians, arguing that political campaigns must go beyond criticism of government and present practical solutions to everyday challenges.
Dr. Opoku stressed that voters are increasingly focused on tangible improvements in their livelihoods, including job opportunities, economic stability, and better living conditions, rather than rhetoric alone.
“If we don’t eat stability, are you fighting for power to create instability for Ghanaians to eat?” he questioned, underscoring what he described as the need for realistic and people-centred campaign messages.
He further cautioned that governance itself requires more than maintaining stability, noting that the administration of President John Dramani Mahama would also be judged on its ability to deliver economic growth and create opportunities for citizens.
According to him, public confidence in any government is closely tied to visible improvements in living standards, warning that failure to achieve this could significantly influence voter sentiment in the 2028 elections.
Dr. Opoku added that both major political parties must shift focus toward policy-driven campaigns that directly address the socio-economic concerns of Ghanaians as the country moves toward the next electoral cycle.
