The National Democratic Congress (NDC) has hinted at a major tactical realignment ahead of the 2028 elections, with plans to deepen its presence in the Ashanti Region — a traditional stronghold of the New Patriotic Party (NPP).
According to NDC Chairman Johnson Asiedu Nketia, the party’s recent gains in the region stemmed not only from a change in campaign focus but also from efforts to neutralize what he described as the NPP’s historical media dominance.
Speaking in an interview with Ambassador TV, Mr. Nketia — affectionately called General Mosquito — revealed that the NDC had made a deliberate push to reclaim space on the region’s airwaves after pro-NDC media platforms were systematically shut down or sidelined in past years.
“For years, the NPP controlled the narrative in the Ashanti Region through selective media influence. But in 2024, we broke that monopoly,” he stated.
Rather than ceding ground, the NDC expanded its outreach and took its message directly to communities that had previously been overlooked, leveraging local media to counter what Mr. Nketia called “historical distortions.”
“The idea of strongholds is fading,” he said. “We no longer see the Ashanti Region as unreachable. With the right messaging and visibility, we are confident of winning seats there.”
Mr. Nketia’s remarks suggest a broader shift in the NDC’s campaign philosophy — one that prioritises grassroots engagement and strategic communication even in opposition-dominated territories.
As Ghana’s political landscape becomes increasingly competitive, the NDC’s pivot signals a readiness to contest on all fronts — including the media battlefield.
