The New Patriotic Party (NPP) has strongly refuted claims that it contracted a Ukrainian public relations firm, Brandcom, to run an online smear campaign ahead of Ghana’s 2024 general elections.
In a press release issued by its National Communications Directorate on Sunday, the party described the allegations—first reported by AllAfrica.com on July 31—as “completely false, baseless, and defamatory.”
The article in question, headlined “Ukrainian PR Agency Demands $280,000 From Ghana’s NPP for Online Smear Campaign,” alleged that the ruling party had hired Brandcom to operate fake social media accounts and engage in unethical digital propaganda. The NPP has denied any such contractual relationship—past or present—with the Ukrainian firm or any similar entity.
“At no point did the leadership of the NPP engage, authorise, or instruct any foreign agency to operate fake social media accounts, produce smear campaign content, or undertake any unethical digital activities during the 2024 presidential campaign or any other cycle,” the statement stressed.
Calls for Retraction, Legal Threats
The party also accused the publication of being a calculated attempt to damage its reputation and erode public trust. It called for an immediate retraction of the article and signaled its intent to pursue legal action against both Brandcom and any media outlets that reproduce or amplify the claims.
“We view this publication as a deliberate attempt to tarnish the image of the party. We reserve the right to pursue legal action,” the statement added.
Reaffirming Democratic Values
The NPP reiterated its commitment to ethical campaigning, integrity, and respect for democratic principles. It rejected any insinuation that its 2024 electoral strategy involved illegitimate or underhanded tactics.
“We reject any insinuation that undermines our record of issue-based campaigning and respect for democratic norms,” the statement read.
Warning Against Disinformation
The party also used the opportunity to urge the public and media institutions to remain vigilant against misinformation, especially from what it described as “faceless entities” with agendas to discredit legitimate political actors.
The NPP concluded by reaffirming its focus on building a prosperous Ghana through “bold, transparent, and ethical leadership.”
